ThailandCulture and Traditions

Respect is a fundamental aspect of Thai culture that Thai people take very seriously. They believe in politeness and humility, and they expect the same from guests. When interacting with local people or entering a shop, show your humility with a greeting known as wai, a slight bow with palms together, which shows respect.

For Buddhists, Thailand is a gateway to spiritual travel. The Theravada form of Buddhism is predominantly practiced here, and the Buddhist practice is deeply ingrained in Thai culture. You will find temples called wats in every part of the country. Monks hold a special place in the hearts of Thai people, and giving alms to monks is an important ritual in Thai culture that visitors can experience. Just be sure to practice proper temple etiquette, and absolutely do not touch a monk unless invited to.

While you are on your Thailand trip, you cannot miss the traditional styles of Thai dress. A stunning garment made locally in the traditional style can be a wonderful, sustainable way to take Thai culture home with you. Traditional clothing includes chut thai for women and pha pha for men.

What is the visiting etiquette for Thailand?

Thai etiquette has more nuances than any visitor will be expected to master, but remembering a few simple points will make all the difference. Ask or check with your travel agency if you’re not sure:

• Always take off your shoes before entering a Thai home or temple, and never step on the threshold. This is said to offend the spirits living there and bring bad luck to residents or worshippers.
• Despite Thailand’s heat (and captivating beaches), shoulders and knees should always be covered when entering temples or palaces, and avoid having potentially disrespectful graphics on your clothing. 
• Do not touch a Thai person’s head—even a child’s—and don’t point your feet at someone or prop them up on tables. Do not touch monks at all, and give your seat up for them if requested.
• Absolutely do not insult or make jokes about Thailand’s monarchy. Even stepping on a coin to stop it rolling away can offend, since it features an image of the King. Western versions of the story of Anna Leonowens and the King, including the musical The King and I, are also banned in Thailand. 
• Always ask, and offer a small payment before taking photos of the locals. Even if they always seem to be smiling, this is only polite.
• Don’t point with your finger. Use your whole hand to indicate something.

What is Thailand best known for?

A trip to Thailand can be many things, including a historic journey, an unforgettable foodie adventure, a shopping spree, a wildlife safari, and a beach getaway. That’s all possible in one trip! Thailand is perhaps most famous for its majestic temples, its deep reverence and love for both its monarchy and spirituality, its spectacular white sand beaches, and most importantly for some, its mouthwatering food. Thailand was also the historic heart of the Ayutthaya and Sukhothai kingdoms, and the western arm of the powerful Khmer empire. Remnants of these civilizations dot the country, luring history buffs from around the world.

What are some Thai traditions?

The Thai bow, or wai, is done by putting your hands together in a prayer position and giving a small nod. The more respect being shown, the higher the hands are usually placed. Foreigners aren’t expected to wai first, but you should certainly return the gesture if it’s offered. Add the word sawasdee, if you like. You’ll hear this a lot in Thailand, since it means hello, goodbye, thank you, and serves as an apology. 

Many Thai traditions are tied to the country’s spiritual identity and Buddhism. Giving alms to monks is a popular and easy one to take part in, and some Thailand vacation packages will even include an opportunity to do so. The touch of rejuvenating heaven that is a traditional Thai massage can be booked just about anywhere in the country, but is often misunderstood (or mistaken for a sexual service). Simply turn up wearing comfortable, loose-fitting clothes (which remain on throughout the massage), and let the therapist fold, bend, and stretch your tired limbs to utmost relaxation.

What are Thai people like socially?

Thai people can seem both very friendly and quite reserved, extending a warm welcome while not wanting to seem intrusive or invade your privacy. They value generosity without necessarily expecting anything in return. Expressing strong emotions is frowned upon in Thailand, a principle known as jai yen (a cool heart). Keeping “face” is important, so handle any complaints discreetly and with respect. Thais also tend to practice a “live and let live” philosophy, which has allowed subcultures like the LGBTQ+ community to thrive throughout the country. However, people’s private lives are expected to remain just that. Thais do not tend to express affection or frustration publicly.

What language do Thai people speak?

You'll hear the Thai language spoken in the streets. Learning a few Thai words and phrases like wai and khop khun ka (thank you) can help you earn respect from the locals. While Thai is the official language, English is widely spoken and is the lingua franca in tourism. English-speaking travellers will find it easy to converse with locals, especially on Thailand tours or in tourism hot spots like Bangkok, Chiang Mai, and the southern islands.